Audit
Find out where growth is leaking.
Free
30-minute call
- Positioning and messaging review
- Website conversion review
- Paid ads, outbound, and CRM readiness
- Current tools and stack review
Where we work / United Kingdom / Birmingham
Demand generation consultancy in Birmingham.
Birmingham is the UK’s second-largest city and home to one of its biggest professional services communities, centred on the Colmore Business District, Brindleyplace and Snow Hill. Add the West Midlands’ engineering and manufacturing base, and you have a market full of B2B firms that are good at the work and quiet about it. We change the quiet part.
What founders in Birmingham tell us
- “Referrals got us here. They won’t get us to the next stage.”
- “Our outreach gets ignored. Buyers can smell a sales script.”
- “Ask ChatGPT for a firm like ours, and it names our competitors.”
Sound familiar? Book a free growth audit and we’ll show you where it starts.
Birmingham
The Birmingham market.
Birmingham’s professional services sector has grown as large firms have moved teams out of London, and the wider West Midlands remains a centre for engineering, automotive and advanced manufacturing. That creates demand for specialist advisers, consultants and technical service firms of every size.
Many founder-led firms in the region still win almost all their work through referrals and long-standing relationships. Clear positioning and visibility in search and AI answers let them reach the many buyers who are new to the region or simply haven’t heard of them yet.
What it takes to win clients in Birmingham.
Make expertise visible
Midlands firms often undersell themselves. Clear positioning and proof turn quiet expertise into a reason to choose you.
Reach the newcomers
Companies moving operations to the region are looking for advisers and partners. Being visible in search and AI answers puts you in front of them first.
Speak to technical buyers
In engineering and manufacturing supply chains, buyers want substance. We write for the engineers who evaluate you and the people who sign off.
Not sure how your firm shows up to buyers in Birmingham? The audit will tell you.
Get your free growth auditHow we work
One senior demand strategist. One connected system.
As a demand generation consultancy for founder-led firms in Birmingham, we connect positioning, SEO and AI visibility, paid advertising, outbound and CRM into one system, so new revenue doesn’t depend on referrals. We build it, then we run it.
- We work remotely with firms in Birmingham, with calls scheduled in UK business hours.
- You get one senior demand strategist, not an account manager and a junior team.
- Everything we build is yours to keep: domains, CRM, dashboards, content and playbooks.
- B2B email in the UK falls under PECR and UK GDPR, with different rules for companies and for sole traders or partnerships. We build outbound around these rules from day one.
Clear packages. Clear prices.
Start with a free audit. Build the foundation. Keep it running.
Foundation Sprint
Most firms start hereFix what’s broken. Build what’s missing.
From$6,000
One-time · 4 to 6 weeks
- Brand positioning, ICP, and messaging
- SEO and AI visibility foundation
- Paid ads setup: Google, LinkedIn, Meta
- Outbound infrastructure and sequences
- CRM, automation, and the right tools
- Reporting dashboard tied to revenue
Yours to keep, with or without us.
Start with the auditRun
We operate it so it keeps producing.
From$3,000/mo
After the Foundation Sprint · 4-month minimum
- Paid campaigns managed and optimized
- Outbound campaigns managed end to end
- Ongoing content and AI visibility work
- CRM, funnel, and tool optimization
- Monthly pipeline report and strategy call
Longer terms available at a lower rate. Ad spend and tools are paid directly to the platforms. Standalone projects from $2,500.
What to expect
Week 1
Audit and strategy
We agree on priorities, scope, and what success looks like.
Weeks 2 to 6
Foundation Sprint
Positioning, visibility, ads, outbound, CRM, and tools go live.
Month 2
First meetings
Paid ads and outbound start booking calls.
Month 3 onward
Compounding
SEO and AI visibility grow. We optimize monthly.
See how your firm shows up to buyers in Birmingham.
Book a 30-minute call with the person who would build and run your system. No pitch deck, no obligation. You leave with:
- How Google and AI tools like ChatGPT describe your firm today, and who they recommend instead.
- Where your website and messaging lose buyers before they get in touch.
- How ready your ads, outbound and CRM are to bring in and follow up on leads.
- A short, prioritised list of what to fix first, yours to keep whether or not we work together.
We take on a limited number of firms each quarter.
Questions from firms in Birmingham.
Do you have an office in Birmingham?
No. We work remotely with Birmingham firms, with calls in UK business hours. The work itself doesn’t need anyone in the room.
Can you help us win work from manufacturers and engineering firms?
Yes. We build positioning, technical content and targeted outreach for supply-chain buyers, who usually expect detail and proof before they talk to you.
Can you focus on the West Midlands?
Yes. Search, paid campaigns and outbound can focus on Birmingham and the West Midlands, or widen to national targeting when you’re ready.
We rely on a few large clients. Can you help us diversify?
That is one of the most common reasons firms come to us. A steady pipeline of new conversations reduces dependence on any single client.
What does a demand generation consultancy in Birmingham do?
It builds and runs the system that brings qualified buyers to your firm: positioning, search and AI visibility, paid advertising, outbound and CRM, focused on the buyers and rules of your market. RightBefore does this for founder-led B2B firms in Birmingham, with one senior demand strategist from audit to results.
How much does RightBefore cost?
The growth audit is free. Most firms then start with a Foundation Sprint from $6,000, a one-time build over 4 to 6 weeks, followed by Run from $3,000 a month with a 4-month minimum. Ad spend and tools are paid directly to the platforms, and standalone projects start from $2,500.
Still have a question? Ask it on your audit call.
Book a free auditIndustries we often work with in Birmingham
Other cities in United Kingdom