Audit
Find out where growth is leaking.
Free
30-minute call
- Positioning and messaging review
- Website conversion review
- Paid ads, outbound, and CRM readiness
- Current tools and stack review
Industries / Cybersecurity
Demand generation for cybersecurity firms.
Security is bought under pressure: after a breach, before an audit, or when a customer demands a certification. Buyers have no time to research. They go with the firm they already trust. We help you become that firm before the pressure arrives.
What founders of cybersecurity firms tell us
- “Prospects only call us after something has gone wrong.”
- “Every competitor’s website says the same thing about threats.”
- “We win the assessment, then never hear from them again.”
Sound familiar? Book a free growth audit and we’ll show you where it starts.
How your buyers decide
Cybersecurity buyers are sceptical by default. They look for three things.
Expertise they can verify
Certifications, frameworks and named specialisms carry more weight than broad claims about protection.
Calm, clear explanations
Firms that explain risk in plain business language win over firms that lead with fear and jargon.
Fit for their size and sector
A 50-person company won’t pick a firm whose site speaks only to enterprises.
Where growth leaks
Where cybersecurity firms usually lose buyers.
- Messaging built on fear, which buyers have learned to ignore.
- No visibility for compliance triggers, such as ISO 27001, SOC 2 or Cyber Essentials.
- Thought leadership that is too technical for the person who signs the contract.
- Leads from audits or assessments that never turn into ongoing services.
Recognise two or more of these? The audit shows which to fix first.
Get your free growth auditWhat we build
One demand generation system, built for cybersecurity firms.
Position
A clear specialism and a calm, credible voice that sets you apart from fear-driven competitors.
Get found
Search and AI visibility for the frameworks, regulations and incidents that trigger a purchase.
Get meetings
Outbound to companies facing a compliance deadline or customer security requirement.
Convert
A path from one-off assessment to ongoing managed service, with follow-up that keeps the relationship alive.
Paid advertising
High-intent search campaigns around compliance and urgent needs, where response speed wins.
That is demand generation for cybersecurity firms done as one system: every part connects to the others and is measured on qualified meetings and revenue. We build it, then we run it.
Clear packages. Clear prices.
Start with a free audit. Build the foundation. Keep it running.
Foundation Sprint
Most firms start hereFix what’s broken. Build what’s missing.
From$6,000
One-time · 4 to 6 weeks
- Brand positioning, ICP, and messaging
- SEO and AI visibility foundation
- Paid ads setup: Google, LinkedIn, Meta
- Outbound infrastructure and sequences
- CRM, automation, and the right tools
- Reporting dashboard tied to revenue
Yours to keep, with or without us.
Start with the auditRun
We operate it so it keeps producing.
From$3,000/mo
After the Foundation Sprint · 4-month minimum
- Paid campaigns managed and optimized
- Outbound campaigns managed end to end
- Ongoing content and AI visibility work
- CRM, funnel, and tool optimization
- Monthly pipeline report and strategy call
Longer terms available at a lower rate. Ad spend and tools are paid directly to the platforms. Standalone projects from $2,500.
What to expect
Week 1
Audit and strategy
We agree on priorities, scope, and what success looks like.
Weeks 2 to 6
Foundation Sprint
Positioning, visibility, ads, outbound, CRM, and tools go live.
Month 2
First meetings
Paid ads and outbound start booking calls.
Month 3 onward
Compounding
SEO and AI visibility grow. We optimize monthly.
Find out where your firm loses buyers, and what to fix first.
Book a 30-minute call with the person who would build and run your system. No pitch deck, no obligation. You leave with:
- How Google and AI tools like ChatGPT describe your firm today, and who they recommend instead.
- Where your website and messaging lose buyers before they get in touch.
- How ready your ads, outbound and CRM are to bring in and follow up on leads.
- A short, prioritised list of what to fix first, yours to keep whether or not we work together.
We take on a limited number of firms each quarter.
Questions we hear from cybersecurity firms.
Isn’t cybersecurity sold only through referrals?
Referrals matter, but many purchases start with a compliance requirement and a search. Being visible and credible at that moment brings in clients your network would never reach.
How do you write about security without fearmongering?
We lead with business outcomes, such as winning the contract that needs certification or passing the audit, and keep the technical depth for the people who need it.
Can you help sell ongoing services, not just one-off audits?
Yes. We design the follow-up and offers that turn an assessment into a managed service relationship.
How much does RightBefore cost?
The growth audit is free. Most firms then start with a Foundation Sprint from $6,000, a one-time build over 4 to 6 weeks, followed by Run from $3,000 a month with a 4-month minimum. Ad spend and tools are paid directly to the platforms, and standalone projects start from $2,500.
What happens in the free growth audit?
A 30-minute call where we look at how cybersecurity firms like yours show up in Google and AI answers, where your website and messaging lose buyers, and how ready your ads, outbound and CRM are. You leave with a prioritised list of what to fix first, whether or not we work together.
What does demand generation for cybersecurity firms include?
Clear positioning, visibility in Google and AI answers, targeted outbound, paid advertising where it pays, and a CRM that follows up on every enquiry, all built and run by one senior demand strategist and measured on qualified meetings and revenue.
Still have a question? Ask it on your audit call.
Book a free audit