Audit
Find out where growth is leaking.
Free
30-minute call
- Positioning and messaging review
- Website conversion review
- Paid ads, outbound, and CRM readiness
- Current tools and stack review
Industries / Equipment and repair services
Demand generation for industrial equipment and repair services.
When a machine goes down, a factory calls whoever it already knows. The firms that win are the ones plant managers have heard of before the breakdown. We build that familiarity, then turn it into planned servicing, calibration and maintenance contracts.
What founders of industrial equipment and repair service firms tell us
- “We get the call when the machine is already down.”
- “Plant managers don’t know we exist until they’re desperate.”
- “We fix it, invoice it, and never hear from them again.”
Sound familiar? Book a free growth audit and we’ll show you where it starts.
How your buyers decide
Plant and maintenance managers judge service firms on risk and uptime. They look for three things.
Can you fix our equipment?
They search for specific machines, brands and services. Clear capability pages win those searches.
How fast can you get here?
Coverage area, response times and parts availability often decide the call.
Will you prevent the next breakdown?
Preventive maintenance, calibration records and reporting turn a repair job into a long-term relationship.
Where growth leaks
Where industrial equipment and repair service firms usually lose buyers.
- Work that arrives only after a breakdown, at the worst moment for the client.
- Capability pages that don’t mention the equipment brands and services buyers search for.
- One-off repairs that never become planned maintenance contracts.
- No contact with plant managers between call-outs.
Recognise two or more of these? The audit shows which to fix first.
Get your free growth auditWhat we build
One demand generation system, built for industrial equipment and repair service firms.
Get meetings
Targeted outreach to plant, maintenance and operations managers at factories and facilities with the equipment you service.
Get found
Search visibility for the brands, machines and services you cover, within your service area.
Position
An offer built around uptime and planned maintenance, not only emergency repairs.
Convert
Follow-up after every job that offers servicing schedules, calibration and maintenance agreements.
Paid advertising
High-intent search campaigns for urgent repair and service needs in your coverage area.
That is demand generation for industrial equipment and repair service firms done as one system: every part connects to the others and is measured on qualified meetings and revenue. We build it, then we run it.
Clear packages. Clear prices.
Start with a free audit. Build the foundation. Keep it running.
Foundation Sprint
Most firms start hereFix what’s broken. Build what’s missing.
From$6,000
One-time · 4 to 6 weeks
- Brand positioning, ICP, and messaging
- SEO and AI visibility foundation
- Paid ads setup: Google, LinkedIn, Meta
- Outbound infrastructure and sequences
- CRM, automation, and the right tools
- Reporting dashboard tied to revenue
Yours to keep, with or without us.
Start with the auditRun
We operate it so it keeps producing.
From$3,000/mo
After the Foundation Sprint · 4-month minimum
- Paid campaigns managed and optimized
- Outbound campaigns managed end to end
- Ongoing content and AI visibility work
- CRM, funnel, and tool optimization
- Monthly pipeline report and strategy call
Longer terms available at a lower rate. Ad spend and tools are paid directly to the platforms. Standalone projects from $2,500.
What to expect
Week 1
Audit and strategy
We agree on priorities, scope, and what success looks like.
Weeks 2 to 6
Foundation Sprint
Positioning, visibility, ads, outbound, CRM, and tools go live.
Month 2
First meetings
Paid ads and outbound start booking calls.
Month 3 onward
Compounding
SEO and AI visibility grow. We optimize monthly.
Find out where your firm loses buyers, and what to fix first.
Book a 30-minute call with the person who would build and run your system. No pitch deck, no obligation. You leave with:
- How Google and AI tools like ChatGPT describe your firm today, and who they recommend instead.
- Where your website and messaging lose buyers before they get in touch.
- How ready your ads, outbound and CRM are to bring in and follow up on leads.
- A short, prioritised list of what to fix first, yours to keep whether or not we work together.
We take on a limited number of firms each quarter.
Questions we hear from industrial equipment and repair service firms.
Most of our work is emergency repairs. Can you change that?
Yes, gradually. Emergency work is a great way in. We build the follow-up and offers that turn those first jobs into planned maintenance and service contracts.
Can you target factories with specific equipment?
Often, yes. We build lists of facilities by industry, size and likely equipment, then tailor outreach to the machines and services they need.
We cover a limited area. Is this still worth it?
Yes. Local focus makes targeting more precise and cheaper. Search, ads and outreach can all be limited to the area you can serve well.
How much does RightBefore cost?
The growth audit is free. Most firms then start with a Foundation Sprint from $6,000, a one-time build over 4 to 6 weeks, followed by Run from $3,000 a month with a 4-month minimum. Ad spend and tools are paid directly to the platforms, and standalone projects start from $2,500.
What happens in the free growth audit?
A 30-minute call where we look at how industrial equipment and repair service firms like yours show up in Google and AI answers, where your website and messaging lose buyers, and how ready your ads, outbound and CRM are. You leave with a prioritised list of what to fix first, whether or not we work together.
What does demand generation for industrial equipment and repair service firms include?
Clear positioning, visibility in Google and AI answers, targeted outbound, paid advertising where it pays, and a CRM that follows up on every enquiry, all built and run by one senior demand strategist and measured on qualified meetings and revenue.
Still have a question? Ask it on your audit call.
Book a free audit