Audit
Find out where growth is leaking.
Free
30-minute call
- Positioning and messaging review
- Website conversion review
- Paid ads, outbound, and CRM readiness
- Current tools and stack review
Industries / Travel companies
Demand generation for travel companies.
In travel, the gap between an enquiry and a booking is where most money is lost. Paid clicks are expensive, travellers compare quickly, and the company that replies first and clearly usually wins. We build the system that closes that gap.
What founders of travel companies tell us
- “We spend on ads every month, and I can’t tell you which ones make money.”
- “By the time we reply, they’ve booked with someone else.”
- “Past travellers never hear from us again.”
Sound familiar? Book a free growth audit and we’ll show you where it starts.
How your buyers decide
Travellers decide quickly and compare widely. Three moments decide who gets the booking.
The first search
Destination and package searches, increasingly asked to AI assistants, decide which companies make the shortlist.
The comparison
Clear pricing, inclusions and reviews decide between three similar packages in a few minutes.
The reply
The company that answers an enquiry within the hour, with a clear next step, wins most of the bookings it pays for.
Where growth leaks
Where travel companies usually lose buyers.
- Ads measured on clicks or leads rather than bookings and margin.
- Enquiries that wait hours for a reply while the traveller books elsewhere.
- No follow-up after a quote, so half-decided travellers drift away.
- Past travellers who never hear about the next trip.
Recognise two or more of these? The audit shows which to fix first.
Get your free growth auditWhat we build
One demand generation system, built for travel companies.
Paid advertising
Google and Meta campaigns measured on bookings, not clicks, with budget moved to the destinations and packages that make money.
Get found
Visibility in search and AI answers for the destinations and trip types you sell.
Convert
A CRM and automated follow-up for every package enquiry, so no paid lead goes cold.
Position
A clear reason to book with you, not just the lowest price for the same package.
Smarter tools
Booking, messaging and review tools that save your team time and lift conversion.
That is demand generation for travel companies done as one system: every part connects to the others and is measured on qualified meetings and revenue. We build it, then we run it.
Client work
Travelodeal
Great deals in a crowded market across the US, UK, Canada and Ireland, where slow follow-up was losing paid enquiries. We tied Google and Meta campaigns to bookings, built visibility for destination searches, and set up CRM follow-up for every package enquiry.
Read the case studyClear packages. Clear prices.
Start with a free audit. Build the foundation. Keep it running.
Foundation Sprint
Most firms start hereFix what’s broken. Build what’s missing.
From$6,000
One-time · 4 to 6 weeks
- Brand positioning, ICP, and messaging
- SEO and AI visibility foundation
- Paid ads setup: Google, LinkedIn, Meta
- Outbound infrastructure and sequences
- CRM, automation, and the right tools
- Reporting dashboard tied to revenue
Yours to keep, with or without us.
Start with the auditRun
We operate it so it keeps producing.
From$3,000/mo
After the Foundation Sprint · 4-month minimum
- Paid campaigns managed and optimized
- Outbound campaigns managed end to end
- Ongoing content and AI visibility work
- CRM, funnel, and tool optimization
- Monthly pipeline report and strategy call
Longer terms available at a lower rate. Ad spend and tools are paid directly to the platforms. Standalone projects from $2,500.
What to expect
Week 1
Audit and strategy
We agree on priorities, scope, and what success looks like.
Weeks 2 to 6
Foundation Sprint
Positioning, visibility, ads, outbound, CRM, and tools go live.
Month 2
First meetings
Paid ads and outbound start booking calls.
Month 3 onward
Compounding
SEO and AI visibility grow. We optimize monthly.
Find out where your firm loses buyers, and what to fix first.
Book a 30-minute call with the person who would build and run your system. No pitch deck, no obligation. You leave with:
- How Google and AI tools like ChatGPT describe your firm today, and who they recommend instead.
- Where your website and messaging lose buyers before they get in touch.
- How ready your ads, outbound and CRM are to bring in and follow up on leads.
- A short, prioritised list of what to fix first, yours to keep whether or not we work together.
We take on a limited number of firms each quarter.
Questions we hear from travel companies.
We already run ads. What would change?
Usually the measurement and the follow-up. We tie every campaign to bookings and margin, then fix the steps between enquiry and payment, which is where most travel businesses lose the most money.
Do travellers really use AI tools to plan trips?
More and more of them ask an AI assistant for ideas and operators before they search. Clear, specific destination content is what those tools draw on and recommend.
Do you only work with business travel companies?
No. We work with travel companies selling to consumers or businesses, as long as each booking is valuable enough to justify a proper system.
How much does RightBefore cost?
The growth audit is free. Most firms then start with a Foundation Sprint from $6,000, a one-time build over 4 to 6 weeks, followed by Run from $3,000 a month with a 4-month minimum. Ad spend and tools are paid directly to the platforms, and standalone projects start from $2,500.
What happens in the free growth audit?
A 30-minute call where we look at how travel companies like yours show up in Google and AI answers, where your website and messaging lose buyers, and how ready your ads, outbound and CRM are. You leave with a prioritised list of what to fix first, whether or not we work together.
What does demand generation for travel companies include?
Clear positioning, visibility in Google and AI answers, targeted outbound, paid advertising where it pays, and a CRM that follows up on every enquiry, all built and run by one senior demand strategist and measured on qualified meetings and revenue.
Still have a question? Ask it on your audit call.
Book a free audit