Audit
Find out where growth is leaking.
Free
30-minute call
- Positioning and messaging review
- Website conversion review
- Paid ads, outbound, and CRM readiness
- Current tools and stack review
Industries / Testing laboratories
Demand generation for testing and inspection laboratories.
Most labs are chosen by habit: the lab a client used last season, or the one a colleague mentioned. We make sure that when someone looks for a new lab, yours is the one they find, trust and send samples to.
What founders of testing and inspection laboratories tell us
- “Most of our samples come from clients we’ve had for years.”
- “We’re accredited, but nobody searching seems to know that.”
- “Peak season is chaos. Enquiries sit in the inbox for a day.”
Sound familiar? Book a free growth audit and we’ll show you where it starts.
How your buyers decide
A lab is rarely chosen on price alone. Buyers want to know three things before the first sample goes out.
Can you test what I need?
They search for the exact test, matrix or standard, not for “laboratory”. If your site lists services vaguely, you never appear for the searches that matter.
Can I trust your results?
Accreditation, methods and turnaround times decide the shortlist. Buyers and AI tools both look for them stated plainly.
Is it easy to work with you?
Sample submission, pricing clarity and how quickly someone answers a question often decide between two accredited labs.
Where growth leaks
Where testing and inspection laboratories usually lose buyers.
- Service pages that list categories, not the specific tests people search for.
- Accreditation buried in a PDF instead of stated on every relevant page.
- Peak season enquiries that wait a day for a reply and go elsewhere.
- One-off clients who never hear from you again before next season.
Recognise two or more of these? The audit shows which to fix first.
Get your free growth auditWhat we build
One demand generation system, built for testing and inspection laboratories.
Position
A clear statement of what you test, for whom, and why your results can be trusted: accreditation, methods and turnaround.
Get found
Pages for the tests and regions your buyers actually search, written so Google and AI assistants can recommend you by name.
Paid advertising
Seasonal search campaigns timed to when your clients send samples, measured on samples booked, not clicks.
Convert
Same-day follow-up on every enquiry, and reminders that bring last season’s clients back.
Get meetings
Outreach to agronomists, consultants and quality managers who refer or send volume.
That is demand generation for testing and inspection laboratories done as one system: every part connects to the others and is measured on qualified meetings and revenue. We build it, then we run it.
Client work
Hitek Analytics
A CALA-accredited agricultural testing lab in Western Canada. We built its positioning around accuracy, accreditation and turnaround, then local search, AI visibility and seasonal campaigns with same-day follow-up. Ask ChatGPT for agricultural labs in Western Canada and Hitek is in the answer.
Read the case studyClear packages. Clear prices.
Start with a free audit. Build the foundation. Keep it running.
Foundation Sprint
Most firms start hereFix what’s broken. Build what’s missing.
From$6,000
One-time · 4 to 6 weeks
- Brand positioning, ICP, and messaging
- SEO and AI visibility foundation
- Paid ads setup: Google, LinkedIn, Meta
- Outbound infrastructure and sequences
- CRM, automation, and the right tools
- Reporting dashboard tied to revenue
Yours to keep, with or without us.
Start with the auditRun
We operate it so it keeps producing.
From$3,000/mo
After the Foundation Sprint · 4-month minimum
- Paid campaigns managed and optimized
- Outbound campaigns managed end to end
- Ongoing content and AI visibility work
- CRM, funnel, and tool optimization
- Monthly pipeline report and strategy call
Longer terms available at a lower rate. Ad spend and tools are paid directly to the platforms. Standalone projects from $2,500.
What to expect
Week 1
Audit and strategy
We agree on priorities, scope, and what success looks like.
Weeks 2 to 6
Foundation Sprint
Positioning, visibility, ads, outbound, CRM, and tools go live.
Month 2
First meetings
Paid ads and outbound start booking calls.
Month 3 onward
Compounding
SEO and AI visibility grow. We optimize monthly.
Find out where your firm loses buyers, and what to fix first.
Book a 30-minute call with the person who would build and run your system. No pitch deck, no obligation. You leave with:
- How Google and AI tools like ChatGPT describe your firm today, and who they recommend instead.
- Where your website and messaging lose buyers before they get in touch.
- How ready your ads, outbound and CRM are to bring in and follow up on leads.
- A short, prioritised list of what to fix first, yours to keep whether or not we work together.
We take on a limited number of firms each quarter.
Questions we hear from testing and inspection laboratories.
Do you work with labs outside agriculture?
Yes. The same approach applies to environmental, food, materials, clinical-support and inspection labs: buyers search for specific tests and standards, and the lab that answers most clearly gets the sample.
Can you help us win more repeat clients, not just new ones?
Yes. For most labs the fastest gain is bringing last season’s clients back with timely reminders and simple resubmission, before spending more on new ones.
We are accredited. Why doesn’t that bring work on its own?
Because buyers can’t see it at the moment they choose. We put your accreditation, methods and turnaround where search engines, AI tools and buyers look first.
How much does RightBefore cost?
The growth audit is free. Most firms then start with a Foundation Sprint from $6,000, a one-time build over 4 to 6 weeks, followed by Run from $3,000 a month with a 4-month minimum. Ad spend and tools are paid directly to the platforms, and standalone projects start from $2,500.
What happens in the free growth audit?
A 30-minute call where we look at how testing and inspection laboratories like yours show up in Google and AI answers, where your website and messaging lose buyers, and how ready your ads, outbound and CRM are. You leave with a prioritised list of what to fix first, whether or not we work together.
What does demand generation for testing and inspection laboratories include?
Clear positioning, visibility in Google and AI answers, targeted outbound, paid advertising where it pays, and a CRM that follows up on every enquiry, all built and run by one senior demand strategist and measured on qualified meetings and revenue.
Still have a question? Ask it on your audit call.
Book a free auditOther industries we work with