Audit
Find out where growth is leaking.
Free
30-minute call
- Positioning and messaging review
- Website conversion review
- Paid ads, outbound, and CRM readiness
- Current tools and stack review
Industries / Management consultancies
Demand generation for management consultancies.
Boutique consultancies usually grow through the partners’ networks. That works until the partners are fully booked or the network runs dry. We turn the firm’s expertise into a pipeline that doesn’t depend on who knows whom.
What founders of management consultancies tell us
- “Every new client still comes through one of the partners.”
- “When the partners are busy delivering, the pipeline dries up.”
- “Our capability statement could belong to any consultancy.”
Sound familiar? Book a free growth audit and we’ll show you where it starts.
How your buyers decide
Consulting is bought on trust in people. Buyers want to see three things.
A clear point of view
Buyers choose consultancies that have a distinctive view on their problem, not a generic list of capabilities.
Evidence in their context
Results from similar companies, sectors or situations make the decision feel safe.
The people they will get
Buyers want to know who will actually do the work, and whether they are senior.
Where growth leaks
Where management consultancies usually lose buyers.
- Capability statements that sound like every other consultancy.
- Partner expertise trapped in slide decks and conversations, invisible online.
- No steady way to start conversations with new buyers outside the network.
- Proposals that go quiet with no structured follow-up.
Recognise two or more of these? The audit shows which to fix first.
Get your free growth auditWhat we build
One demand generation system, built for management consultancies.
Position
A sharp point of view and focus that makes your firm memorable and easy to recommend.
Get found
Search and AI visibility for the problems your clients search, built from your partners’ real expertise.
Get meetings
Outbound and LinkedIn programmes that open conversations with decision-makers as a peer, not a vendor.
Convert
Proposal follow-up and nurture that keep opportunities moving without chasing.
Paid advertising
Precise LinkedIn campaigns to the roles and companies you want, used sparingly and measured on meetings.
That is demand generation for management consultancies done as one system: every part connects to the others and is measured on qualified meetings and revenue. We build it, then we run it.
Clear packages. Clear prices.
Start with a free audit. Build the foundation. Keep it running.
Foundation Sprint
Most firms start hereFix what’s broken. Build what’s missing.
From$6,000
One-time · 4 to 6 weeks
- Brand positioning, ICP, and messaging
- SEO and AI visibility foundation
- Paid ads setup: Google, LinkedIn, Meta
- Outbound infrastructure and sequences
- CRM, automation, and the right tools
- Reporting dashboard tied to revenue
Yours to keep, with or without us.
Start with the auditRun
We operate it so it keeps producing.
From$3,000/mo
After the Foundation Sprint · 4-month minimum
- Paid campaigns managed and optimized
- Outbound campaigns managed end to end
- Ongoing content and AI visibility work
- CRM, funnel, and tool optimization
- Monthly pipeline report and strategy call
Longer terms available at a lower rate. Ad spend and tools are paid directly to the platforms. Standalone projects from $2,500.
What to expect
Week 1
Audit and strategy
We agree on priorities, scope, and what success looks like.
Weeks 2 to 6
Foundation Sprint
Positioning, visibility, ads, outbound, CRM, and tools go live.
Month 2
First meetings
Paid ads and outbound start booking calls.
Month 3 onward
Compounding
SEO and AI visibility grow. We optimize monthly.
Find out where your firm loses buyers, and what to fix first.
Book a 30-minute call with the person who would build and run your system. No pitch deck, no obligation. You leave with:
- How Google and AI tools like ChatGPT describe your firm today, and who they recommend instead.
- Where your website and messaging lose buyers before they get in touch.
- How ready your ads, outbound and CRM are to bring in and follow up on leads.
- A short, prioritised list of what to fix first, yours to keep whether or not we work together.
We take on a limited number of firms each quarter.
Questions we hear from management consultancies.
Our work is relationship-driven. Can marketing really help?
Yes, by starting more relationships. Marketing doesn’t replace the partner conversation. It makes sure more of the right people want to have one.
How do you capture our expertise without taking partners’ time?
Short, structured interviews. We turn an hour of conversation into positioning, content and outreach that sounds like the partners, not a marketing team.
Is outbound appropriate for a consultancy?
When it’s specific, relevant and written as one expert to another, yes. Generic sequences are not, and we don’t send them.
How much does RightBefore cost?
The growth audit is free. Most firms then start with a Foundation Sprint from $6,000, a one-time build over 4 to 6 weeks, followed by Run from $3,000 a month with a 4-month minimum. Ad spend and tools are paid directly to the platforms, and standalone projects start from $2,500.
What happens in the free growth audit?
A 30-minute call where we look at how management consultancies like yours show up in Google and AI answers, where your website and messaging lose buyers, and how ready your ads, outbound and CRM are. You leave with a prioritised list of what to fix first, whether or not we work together.
What does demand generation for management consultancies include?
Clear positioning, visibility in Google and AI answers, targeted outbound, paid advertising where it pays, and a CRM that follows up on every enquiry, all built and run by one senior demand strategist and measured on qualified meetings and revenue.
Still have a question? Ask it on your audit call.
Book a free auditOther industries we work with