Audit
Find out where growth is leaking.
Free
30-minute call
- Positioning and messaging review
- Website conversion review
- Paid ads, outbound, and CRM readiness
- Current tools and stack review
Industries / Commercial energy and solar
Demand generation for commercial energy and solar firms.
Commercial energy projects sell on numbers: savings, payback and risk. The challenge is reaching the right decision-makers at factories, warehouses and commercial properties, and keeping them engaged through a long sales cycle. We build the system that does both.
What founders of commercial energy and solar firms tell us
- “Our marketing brings in homeowners. We want factories.”
- “Deals take a year, and leads go cold in the middle.”
- “We never get to talk to the person who signs off the budget.”
Sound familiar? Book a free growth audit and we’ll show you where it starts.
How your buyers decide
Energy decisions involve finance, operations and often the board. Buyers look for three things.
A credible savings case
Clear, conservative numbers on savings, payback and incentives earn trust. Exaggerated claims lose it.
Commercial experience
Projects on similar buildings, such as factories, warehouses or offices, matter more than residential installations.
Low project risk
Design quality, warranties, financing options and delivery track record decide who gets the contract.
Where growth leaks
Where commercial energy and solar firms usually lose buyers.
- Marketing built for homeowners, which commercial buyers ignore.
- Leads that go cold during long approval cycles with no structured follow-up.
- No way to reach the finance and operations people who actually approve projects.
- Proposals sent without the savings case tailored to the building.
Recognise two or more of these? The audit shows which to fix first.
Get your free growth auditWhat we build
One demand generation system, built for commercial energy and solar firms.
Get meetings
Account-based outreach to owners, operations directors and finance leads at energy-intensive businesses and commercial properties.
Position
A clear commercial offer built around savings, risk and financing, separate from any residential work.
Get found
Search visibility for commercial solar, energy audits and efficiency projects in your target regions.
Convert
Nurture and follow-up designed for long sales cycles, with every opportunity tracked in your CRM.
Paid advertising
Targeted campaigns for commercial energy searches and decision-maker audiences, measured on qualified site assessments.
That is demand generation for commercial energy and solar firms done as one system: every part connects to the others and is measured on qualified meetings and revenue. We build it, then we run it.
Clear packages. Clear prices.
Start with a free audit. Build the foundation. Keep it running.
Foundation Sprint
Most firms start hereFix what’s broken. Build what’s missing.
From$6,000
One-time · 4 to 6 weeks
- Brand positioning, ICP, and messaging
- SEO and AI visibility foundation
- Paid ads setup: Google, LinkedIn, Meta
- Outbound infrastructure and sequences
- CRM, automation, and the right tools
- Reporting dashboard tied to revenue
Yours to keep, with or without us.
Start with the auditRun
We operate it so it keeps producing.
From$3,000/mo
After the Foundation Sprint · 4-month minimum
- Paid campaigns managed and optimized
- Outbound campaigns managed end to end
- Ongoing content and AI visibility work
- CRM, funnel, and tool optimization
- Monthly pipeline report and strategy call
Longer terms available at a lower rate. Ad spend and tools are paid directly to the platforms. Standalone projects from $2,500.
What to expect
Week 1
Audit and strategy
We agree on priorities, scope, and what success looks like.
Weeks 2 to 6
Foundation Sprint
Positioning, visibility, ads, outbound, CRM, and tools go live.
Month 2
First meetings
Paid ads and outbound start booking calls.
Month 3 onward
Compounding
SEO and AI visibility grow. We optimize monthly.
Find out where your firm loses buyers, and what to fix first.
Book a 30-minute call with the person who would build and run your system. No pitch deck, no obligation. You leave with:
- How Google and AI tools like ChatGPT describe your firm today, and who they recommend instead.
- Where your website and messaging lose buyers before they get in touch.
- How ready your ads, outbound and CRM are to bring in and follow up on leads.
- A short, prioritised list of what to fix first, yours to keep whether or not we work together.
We take on a limited number of firms each quarter.
Questions we hear from commercial energy and solar firms.
Our sales cycles are long. How do you measure progress?
We track pipeline stages, not just leads: qualified conversations, site assessments, proposals and approvals. That shows progress months before projects are signed.
Can you reach the finance decision-makers?
Yes. We target finance and operations leaders as well as facilities teams, with messaging focused on cost, payback and risk rather than technology.
Should we separate commercial and residential marketing?
Yes. They have different buyers, messages and economics. Mixing them wastes budget and makes your commercial offer look less credible.
How much does RightBefore cost?
The growth audit is free. Most firms then start with a Foundation Sprint from $6,000, a one-time build over 4 to 6 weeks, followed by Run from $3,000 a month with a 4-month minimum. Ad spend and tools are paid directly to the platforms, and standalone projects start from $2,500.
What happens in the free growth audit?
A 30-minute call where we look at how commercial energy and solar firms like yours show up in Google and AI answers, where your website and messaging lose buyers, and how ready your ads, outbound and CRM are. You leave with a prioritised list of what to fix first, whether or not we work together.
What does demand generation for commercial energy and solar firms include?
Clear positioning, visibility in Google and AI answers, targeted outbound, paid advertising where it pays, and a CRM that follows up on every enquiry, all built and run by one senior demand strategist and measured on qualified meetings and revenue.
Still have a question? Ask it on your audit call.
Book a free audit