Audit
Find out where growth is leaking.
Free
30-minute call
- Positioning and messaging review
- Website conversion review
- Paid ads, outbound, and CRM readiness
- Current tools and stack review
Industries / Construction and building
Demand generation for construction subcontractors and building suppliers.
Specialist subcontractors and suppliers usually win work from the same main contractors, again and again. That works until those relationships slow down. We help you get known by more contractors, developers and architects before the tender is out, so you’re invited to bid on the projects you want.
What founders of construction subcontractors and building suppliers tell us
- “Three main contractors give us most of our work. That keeps me up at night.”
- “We only hear about projects when the tender is already out.”
- “We’re good at delivery. We’re terrible at telling people about it.”
Sound familiar? Book a free growth audit and we’ll show you where it starts.
How your buyers decide
Main contractors and developers choose subcontractors and suppliers with risk in mind. They look for three things.
Proven on similar projects
Projects of a comparable type, size and sector are the first filter. Without them you rarely make the list.
Capacity and reliability
Can you start on time, resource the job and deliver to programme? Buyers look for evidence, not promises.
Compliance and accreditations
Health and safety, insurance and industry accreditations decide whether you can be appointed at all.
Where growth leaks
Where construction subcontractors and building suppliers usually lose buyers.
- Dependence on a handful of main contractors for most of the work.
- Hearing about projects only when the tender is already out.
- Project pages full of photos, but no clear story about scope, value or delivery.
- No regular contact with estimators, buyers and project managers between projects.
Recognise two or more of these? The audit shows which to fix first.
Get your free growth auditWhat we build
One demand generation system, built for construction subcontractors and building suppliers.
Get meetings
Targeted outreach to estimators, buyers, project managers and developers, timed around their project pipeline.
Position
A clear specialism and proof of delivery that make you the safe choice for a specific kind of package.
Get found
Search visibility for your specialist trades, materials and regions, so the people writing specifications find you.
Convert
Case studies rewritten around scope, programme and outcome, with follow-up that keeps you on the approved list.
Paid advertising
Focused campaigns for high-value packages and specification searches, measured on bid invitations and opportunities.
That is demand generation for construction subcontractors and building suppliers done as one system: every part connects to the others and is measured on qualified meetings and revenue. We build it, then we run it.
Clear packages. Clear prices.
Start with a free audit. Build the foundation. Keep it running.
Foundation Sprint
Most firms start hereFix what’s broken. Build what’s missing.
From$6,000
One-time · 4 to 6 weeks
- Brand positioning, ICP, and messaging
- SEO and AI visibility foundation
- Paid ads setup: Google, LinkedIn, Meta
- Outbound infrastructure and sequences
- CRM, automation, and the right tools
- Reporting dashboard tied to revenue
Yours to keep, with or without us.
Start with the auditRun
We operate it so it keeps producing.
From$3,000/mo
After the Foundation Sprint · 4-month minimum
- Paid campaigns managed and optimized
- Outbound campaigns managed end to end
- Ongoing content and AI visibility work
- CRM, funnel, and tool optimization
- Monthly pipeline report and strategy call
Longer terms available at a lower rate. Ad spend and tools are paid directly to the platforms. Standalone projects from $2,500.
What to expect
Week 1
Audit and strategy
We agree on priorities, scope, and what success looks like.
Weeks 2 to 6
Foundation Sprint
Positioning, visibility, ads, outbound, CRM, and tools go live.
Month 2
First meetings
Paid ads and outbound start booking calls.
Month 3 onward
Compounding
SEO and AI visibility grow. We optimize monthly.
Find out where your firm loses buyers, and what to fix first.
Book a 30-minute call with the person who would build and run your system. No pitch deck, no obligation. You leave with:
- How Google and AI tools like ChatGPT describe your firm today, and who they recommend instead.
- Where your website and messaging lose buyers before they get in touch.
- How ready your ads, outbound and CRM are to bring in and follow up on leads.
- A short, prioritised list of what to fix first, yours to keep whether or not we work together.
We take on a limited number of firms each quarter.
Questions we hear from construction subcontractors and building suppliers.
Most of our work comes through tenders. Does this still help?
Yes. Contractors invite firms they already know and trust. Being visible and in regular contact before a tender goes out increases both your invitations and your win rate.
Can you help us reduce dependence on a few main contractors?
Yes. That is one of the most common goals. We build a steady flow of conversations with new contractors, developers and specifiers so no single relationship decides your year.
Is this relevant for building product suppliers too?
Yes. Suppliers need to reach specifiers, architects and contractors early. Positioning, specification-focused content and targeted outreach work well for both suppliers and subcontractors.
How much does RightBefore cost?
The growth audit is free. Most firms then start with a Foundation Sprint from $6,000, a one-time build over 4 to 6 weeks, followed by Run from $3,000 a month with a 4-month minimum. Ad spend and tools are paid directly to the platforms, and standalone projects start from $2,500.
What happens in the free growth audit?
A 30-minute call where we look at how construction subcontractors and building suppliers like yours show up in Google and AI answers, where your website and messaging lose buyers, and how ready your ads, outbound and CRM are. You leave with a prioritised list of what to fix first, whether or not we work together.
What does demand generation for construction subcontractors and building suppliers include?
Clear positioning, visibility in Google and AI answers, targeted outbound, paid advertising where it pays, and a CRM that follows up on every enquiry, all built and run by one senior demand strategist and measured on qualified meetings and revenue.
Still have a question? Ask it on your audit call.
Book a free audit