Audit
Find out where growth is leaking.
Free
30-minute call
- Positioning and messaging review
- Website conversion review
- Paid ads, outbound, and CRM readiness
- Current tools and stack review
Where we work / Australia / Sydney
Demand generation consultancy in Sydney.
Sydney has one of Australia’s densest mixes of professional services, technology and financial firms, from the CBD to North Sydney, Macquarie Park and Parramatta. That density cuts both ways: buyers have more choice, and the firms that win are the ones buyers can find, understand and remember. We build the system that makes your firm one of them.
What founders in Sydney tell us
- “Referrals got us here, but the network is tapped out.”
- “It’s a small market. I don’t want to be the firm that spams everyone.”
- “Ask ChatGPT for a firm like ours, and it names our competitors.”
Sound familiar? Book a free growth audit and we’ll show you where it starts.
Sydney
The Sydney market.
Sydney is where many Australian head offices, financial institutions and professional services firms sit, and it has a large and growing technology sector. For a founder-led B2B firm, that means a big pool of potential clients, and a lot of competitors chasing the same ones.
In a market this crowded, generic positioning is expensive. Buyers shortlist firms that are clearly built for their situation, often after a quick search or a question to an AI assistant. The firms that win consistently are specific about who they serve, easy to find, and quick to follow up.
What it takes to win clients in Sydney.
Specific beats big
In a crowded market, a firm known for one thing gets recommended over a firm that does everything. Positioning comes first for that reason.
Your next client searches before they ask
Sydney buyers check Google and increasingly ask AI tools for a shortlist before they ask a colleague. If you aren’t in that answer, the referral often goes to someone who is.
Reputation travels fast
Sydney’s business circles overlap. Outbound has to be relevant, sparing and compliant with Australia’s Spam Act. Done well, it builds your name instead of spending it.
Not sure how your firm shows up to buyers in Sydney? The audit will tell you.
Get your free growth auditHow we work
One senior demand strategist. One connected system.
As a demand generation consultancy for founder-led firms in Sydney, we connect positioning, SEO and AI visibility, paid advertising, outbound and CRM into one system, so new revenue doesn’t depend on referrals. We build it, then we run it.
- We work remotely with firms in Sydney, with calls scheduled in Sydney business hours.
- You get one senior demand strategist, not an account manager and a junior team.
- Everything we build is yours to keep: domains, CRM, dashboards, content and playbooks.
- Commercial email in Australia falls under the Spam Act 2003, which sets rules on consent, identifying the sender and unsubscribing. We build outbound around these rules from day one.
Clear packages. Clear prices.
Start with a free audit. Build the foundation. Keep it running.
Foundation Sprint
Most firms start hereFix what’s broken. Build what’s missing.
From$6,000
One-time · 4 to 6 weeks
- Brand positioning, ICP, and messaging
- SEO and AI visibility foundation
- Paid ads setup: Google, LinkedIn, Meta
- Outbound infrastructure and sequences
- CRM, automation, and the right tools
- Reporting dashboard tied to revenue
Yours to keep, with or without us.
Start with the auditRun
We operate it so it keeps producing.
From$3,000/mo
After the Foundation Sprint · 4-month minimum
- Paid campaigns managed and optimized
- Outbound campaigns managed end to end
- Ongoing content and AI visibility work
- CRM, funnel, and tool optimization
- Monthly pipeline report and strategy call
Longer terms available at a lower rate. Ad spend and tools are paid directly to the platforms. Standalone projects from $2,500.
What to expect
Week 1
Audit and strategy
We agree on priorities, scope, and what success looks like.
Weeks 2 to 6
Foundation Sprint
Positioning, visibility, ads, outbound, CRM, and tools go live.
Month 2
First meetings
Paid ads and outbound start booking calls.
Month 3 onward
Compounding
SEO and AI visibility grow. We optimize monthly.
See how your firm shows up to buyers in Sydney.
Book a 30-minute call with the person who would build and run your system. No pitch deck, no obligation. You leave with:
- How Google and AI tools like ChatGPT describe your firm today, and who they recommend instead.
- Where your website and messaging lose buyers before they get in touch.
- How ready your ads, outbound and CRM are to bring in and follow up on leads.
- A short, prioritised list of what to fix first, yours to keep whether or not we work together.
We take on a limited number of firms each quarter.
Questions from firms in Sydney.
Do you have an office in Sydney?
No. We work remotely with Sydney firms, with calls in Sydney business hours and a monthly strategy call. Most of the work, such as positioning, visibility, campaigns and CRM, doesn’t need anyone in the room.
Can you target buyers in Greater Sydney rather than the whole country?
Yes. Search visibility, paid campaigns and outbound can all focus on Sydney, or on specific areas and sectors, when your best clients are local.
How soon can a Sydney firm expect meetings?
Usually in the second month, once positioning and the foundation are in place. Search and AI visibility then build over the following months.
We already work with a marketing agency. Can you work alongside them?
Yes. Some clients keep an agency for creative or content and use us to build and run the system that connects everything to pipeline. We’ll be clear about who owns what.
What does a demand generation consultancy in Sydney do?
It builds and runs the system that brings qualified buyers to your firm: positioning, search and AI visibility, paid advertising, outbound and CRM, focused on the buyers and rules of your market. RightBefore does this for founder-led B2B firms in Sydney, with one senior demand strategist from audit to results.
How much does RightBefore cost?
The growth audit is free. Most firms then start with a Foundation Sprint from $6,000, a one-time build over 4 to 6 weeks, followed by Run from $3,000 a month with a 4-month minimum. Ad spend and tools are paid directly to the platforms, and standalone projects start from $2,500.
Still have a question? Ask it on your audit call.
Book a free auditIndustries we often work with in Sydney
Other cities in Australia