Audit
Find out where growth is leaking.
Free
30-minute call
- Positioning and messaging review
- Website conversion review
- Paid ads, outbound, and CRM readiness
- Current tools and stack review
Where we work / United States
Demand generation consultancy in the US.
The US is the largest B2B services market in the world, and the most crowded. Founder-led firms compete with national brands, private-equity-backed rollups and thousands of specialists. The way through is not more noise. It is being the clear, findable answer for a specific kind of buyer.
What founders in the US tell us
- “Referrals got us here. They won’t get us to the next stage.”
- “We’re up against firms ten times our size, and they’re louder.”
- “By the time we reply to a lead, they’ve talked to three other firms.”
Sound familiar? Book a free growth audit and we’ll show you where it starts.
United States
The US market.
US buyers move fast and expect a clear value proposition, proof and a simple next step. They are also heavy users of search and, increasingly, AI assistants to build a shortlist. A firm that is easy to understand and easy to find gets a disproportionate share of the conversations.
Because the market is so large, founder-led firms do best by narrowing their focus: by industry, client size or region. A specialist with a clear story can win against much bigger competitors, as long as buyers can find it at the moment they decide.
What’s different about winning clients in the US.
Specialise to stand out
In a market this big, a clear niche is what makes you memorable, and what makes AI tools recommend you.
Speed wins deals
US buyers often choose the firm that responds first with a clear next step. Fast, organised follow-up is a competitive advantage.
Outbound must follow CAN-SPAM
Commercial email requires accurate sender details, honest subject lines, a postal address and a working opt-out. We build outbound around these rules.
Not sure how your firm shows up to buyers in the US? The audit will tell you.
Get your free growth auditHow we work
One senior demand strategist. One connected system.
As a demand generation consultancy for founder-led firms in the US, we connect positioning, SEO and AI visibility, paid advertising, outbound and CRM into one system, so new revenue doesn’t depend on referrals. We build it, then we run it.
- We work remotely with firms in the US, with calls scheduled in your local business hours.
- You get one senior demand strategist, not an account manager and a junior team.
- Everything we build is yours to keep: domains, CRM, dashboards, content and playbooks.
- Commercial email in the US falls under the CAN-SPAM Act, which requires accurate sender details, honest subject lines, a postal address and a working opt-out. We build outbound around these rules from day one.
Clear packages. Clear prices.
Start with a free audit. Build the foundation. Keep it running.
Foundation Sprint
Most firms start hereFix what’s broken. Build what’s missing.
From$6,000
One-time · 4 to 6 weeks
- Brand positioning, ICP, and messaging
- SEO and AI visibility foundation
- Paid ads setup: Google, LinkedIn, Meta
- Outbound infrastructure and sequences
- CRM, automation, and the right tools
- Reporting dashboard tied to revenue
Yours to keep, with or without us.
Start with the auditRun
We operate it so it keeps producing.
From$3,000/mo
After the Foundation Sprint · 4-month minimum
- Paid campaigns managed and optimized
- Outbound campaigns managed end to end
- Ongoing content and AI visibility work
- CRM, funnel, and tool optimization
- Monthly pipeline report and strategy call
Longer terms available at a lower rate. Ad spend and tools are paid directly to the platforms. Standalone projects from $2,500.
What to expect
Week 1
Audit and strategy
We agree on priorities, scope, and what success looks like.
Weeks 2 to 6
Foundation Sprint
Positioning, visibility, ads, outbound, CRM, and tools go live.
Month 2
First meetings
Paid ads and outbound start booking calls.
Month 3 onward
Compounding
SEO and AI visibility grow. We optimize monthly.
See how your firm shows up to buyers in the US.
Book a 30-minute call with the person who would build and run your system. No pitch deck, no obligation. You leave with:
- How Google and AI tools like ChatGPT describe your firm today, and who they recommend instead.
- Where your website and messaging lose buyers before they get in touch.
- How ready your ads, outbound and CRM are to bring in and follow up on leads.
- A short, prioritised list of what to fix first, yours to keep whether or not we work together.
We take on a limited number of firms each quarter.
Questions from firms in the US.
Which US cities do you work with?
We work with founder-led B2B firms across the US. We have dedicated pages for New York, Chicago, Boston, Austin, Dallas and Denver, and we work with firms in every other state too.
Is cold email legal in the US?
B2B cold email is generally allowed under the CAN-SPAM Act, provided messages identify the sender accurately, avoid misleading subject lines, include a postal address and honour opt-outs promptly. This is general information, not legal advice.
Do you work across US time zones?
Yes. Calls are scheduled in your local business hours, whether you are on Eastern, Central, Mountain or Pacific time.
How is pricing handled?
Pricing is shown in US dollars in our pricing section. Ad spend and tools are paid directly to the platforms.
What does a demand generation consultancy in the US do?
It builds and runs the system that brings qualified buyers to your firm: positioning, search and AI visibility, paid advertising, outbound and CRM, focused on the buyers and rules of your market. RightBefore does this for founder-led B2B firms in the US, with one senior demand strategist from audit to results.
How much does RightBefore cost?
The growth audit is free. Most firms then start with a Foundation Sprint from $6,000, a one-time build over 4 to 6 weeks, followed by Run from $3,000 a month with a 4-month minimum. Ad spend and tools are paid directly to the platforms, and standalone projects start from $2,500.
Still have a question? Ask it on your audit call.
Book a free auditIndustries we often work with in the US